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Marketing Efficiency and Productivity Tools

Problem statement: Finding common calendar slots where calendars are not shared. Typical use cases are Client and agency, Client and consultants. Solution: To avoid going through back and forth on emails about available slots I use TidyCal. Is it as good as Calendy? Nope, not by any stretch of the imagination. Does it get the job done? Yes absolutely, if you have a simple goal of calendar sharing outside your org this is the perfect tool for you Problem statement: Creating a media plan and multiple scenarios of the same. Quite often as a marketer, you are given tasks to

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Creative Reporting For Google Ads / Facebook / Other Digital Marketing Channels

Several years ago when I was just starting my digital marketing career, I had read about an experiment conducted by Marissa Mayer of Google. During the course of this experiment, Google tested 41 shades of blue color for links to improve CTR. Taking a leaf out of the book from Google if you decide to report your creatives for colors or any other objects represented in creatives it will be practically impossible to tag creatives manually for colors or objects, especially when you are running 100s of creatives. But with help of Microsoft Azure Computer Vision and MixedAnalytics. You can automate

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